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Senior Brand Manager - Pizza

Company: Casey's
Location: Ankeny
Posted on: May 16, 2022

Job Description:

At Casey's, we work hard to be the best and have a good time doing it. We stay true to our roots and put service first, building a better future for ourselves and our business. We strive to treat people the way they want to be treated, and we take pride in caring for our guests, our communities and each other. Looking for a culture like this? Join the Casey's team as a Senior Brand Manager - Pizza!As the Senior Brand Manager for Pizza, you'll oversee and manage the full P&L for Casey's pizza business and deliver the brand vision through insights driven innovation pipeline, product optimization, rationalization, marketing, promotional strategy, and restaurant simplification. You'll lead a business that is both made-to-order via our Digital channels and made-to-inventory through our grab-and-go offerings. You'll have accountability for the operational process, guest experience and food quality. In addition, you'll develop and execute sales plan calendar, test programs and partner with multiple cross-functional teams including Operations, Guest Insight, Marketing, Digital, and 3rd party partners.Key Responsibilities include:

  • Evolving the business through guest insight research to drive best-in-class culinary innovation while continually enhancing the quality of our core offerings.
  • Developing annual category plans and category financial projections through robust analysis and understanding of the business to execute and deliver goals; including bi-monthly sales plans, promotions and loyalty offers, limited-time-offer products and digital-exclusive promotions
  • Preparing and executing promotional strategy and sales plan for assigned categories based on competitive and consumer trends.
    Accountable for the Brand development and guest-perception as it relates to packaging, positioning, and creative executions across all marketing platforms.
  • Providing menu mix and pricing recommendations based on triangulation of information to include key guest insights, the competitive landscape, external syndicated data sources, internal data analysis, vendor data / insights for assigned categories.
  • Routinely visiting stores with our Field Operations teams and supplier partners to evaluate current programs and capture guest and team member feedback.
    Requirements:
    • Bachelor's degree in Business, Marketing or related field or equivalent work experience required. Master's degree preferred.
    • At least 10 years of work-related experience required.
    • Extensive knowledge of convenience store and/or food service industry.
    • Extensive understanding of basic marketing and category management principles, merchandising methods, and consumer psychology.
    • Strategic and operational planning skills and independent decision-making skills.
    • Demonstrated ability to manage a P&L, with the ability to analyze results, evaluate opportunities to course-correct and enact change.
    • Champions new ideas and initiatives and creates an environment that supports innovation; leverages fresh perspectives to create value in the market.
    • Experience managing hot foods or pizza P&L highly preferred.

Keywords: Casey's, Ankeny , Senior Brand Manager - Pizza, Hospitality & Tourism , Ankeny, Iowa

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