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Director, Brand Insights

Company: Casey's
Location: Ankeny
Posted on: March 20, 2023

Job Description:

Join Casey's Brand and Strategic Insights team as the Director of Brand Insights! As the Director of Brand Insights, you'll be responsible for creating a competitive advantage for Casey's by delivering fact-based guest understanding and strategic insights that facilitate strategic decision-making across the organization. You'll lead a team of research professionals to design and execute primary research and mine secondary resources to provide strategic insights. You'll provide leadership and support to the Brand and Strategic Insights team and develop a culture of discovery and understanding of Casey's guests, brand, and food.Key Responsibilities include:

  • Execution of quantitative and qualitative research on multiple strategic initiatives including, but not limited to guest opportunity, product testing, guest experience innovation, guest segmentation, guest lifetime value, brand positioning and equity tracking, promotional & value strategies, marketing campaign optimization, etc.
  • Provide strategic insights to agency & marketing team to understand, protect, build, and shape Casey's brand and communications including brand positioning, tone, white space opportunity, segmentation, acquisition brand building and sub-brand optimizations.
  • Drive understanding of Casey's marketing efforts to optimize and strengthen our communication strategies.
  • Develop a deep understanding of Casey's target guests and the culture that surrounds them, including their demographic profile, attitudes, and behaviors. Follow and highlight macro trends, shifts in cultures and competitive advancements to anticipate new guest needs and brand building opportunities.What you can expect when you join the Casey's Team:
    • A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
    • Opportunities to use cutting edge technologies and enterprise-wide collaboration to enable our strategy and drive world class service.
    • The right balance between work and life, to do your best work and enjoy those important personal moments. Ask about our options for workplace flexibility that may be available.
    • We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, employee stock purchase program, charitable giving programs, parental leave AND an onsite Child Development Center
    • Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, volunteer time, and an onsite cafeteria
    • Dress for your day dress code, jeans are welcomed!
    • The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved and accessible!
    • What are you waiting for? Come be a part of a company that is growing, transforming and is here for good!
      • Bachelor's Degree in Business, Marketing, Sociology, Psychology, or related field of study.
      • At least 10 years of proven leadership in brand strategy and insights required.
      • Passion for strategic insights and a proven background launching new products as well as growing existing platforms and portfolios.
      • Demonstrated success using data and insights to drive programs and build brands. Familiarity with strategic planning approaches including the utilization of consumer insights to drive segment strategy.
      • Experience in a restaurant/quick service restaurant (QSR) business, or specific experience with the food service business in the convenience channel highly preferred.
      • Ability to translate quantitative and qualitative data into actionable intelligence.

Keywords: Casey's, Ankeny , Director, Brand Insights, Executive , Ankeny, Iowa

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