Associate Director Marketing / Strategic Communications

Company: Des Moines Area Community College
Location: Ankeny
Posted on: March 19, 2023

Job Description:

Job Summary Provide strategic counsel/recommendations, serve as a marketing consultant across the College and work with the Marketing Director to develop and implement impactful and results-driven campaigns. Provide database marketing/lead gen expertise, media planning and placement services. Offer collaborative leadership to Marketing and Public Relations team. Essential Functions Provide strategic marketing counsel District wide as requested. Assist in framing, developing and aligning marketing initiatives with the College's overall mission, vision, values and goals. Assist in analyzing relevant data, metrics and reports. In coordinator with the Marketing Team, develop and implement a comprehensive database marketing program that supports the Marketing department and Student Services' utilizing Ellucian Recruit. Plan, develop and execute successful database marketing strategies and tactics that result in more prospective students and higher enrollment across the College. Research, recommend and place all digital and traditional advertising for the department. Evaluate the effectiveness of past media buys and research student and market media consumption habits. Responsible for negotiating media planning and placement costs. Develop, plan and produce videos to support specific campaigns and promotions. Produce video's individually or work with free lance videographer or production studios to produce impactful video content that promotes specific goals and objectives. Provide marketing consultation districtwide for mini-marketing plans, assuring plans are consistent with overall branding and districtwide campaign. Manage assigned budgets for mini-marketing plans. Anticipate problems and regularly communicate progress to appropriate customers. Perform other administrative duties as assigned, such as taking shift(s) at the DMACC booth at the Iowa State Fair, serving as a guest lecturer at the College, approving payroll or invoices when needed.

Keywords: Des Moines Area Community College, Ankeny , Associate Director Marketing / Strategic Communications, Executive , Ankeny, Iowa