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Director, Private Brands

Company: Casey's General Stores
Location: Ankeny
Posted on: January 13, 2022

Job Description:

At Casey's, we work hard to be the best and have a good time doing it. We stay true to our roots and put service first, building a better future for ourselves and our business. We strive to treat people the way they want to be treated, and we take pride in caring for our guests, our communities and each other. Looking for a culture like this? Join Casey's Merchandising team as our Director of Private Brands!As the Director of Private Brands, you'll be responsible for private label strategy and development, including guest insights, private label product needs, branding and packaging strategy, and private label development. You'll be accountable for the success and operational effectiveness of private branding efforts.Key Responsibilities include:

  • Lead execution and development of private brands and promotional strategy to support corporate strategic direction. Oversee development of private label strategy including packaging, suppliers, pricing and promotion strategies.
  • Manage relationships with cross-functional and supplier partners.
  • Lead collaboration with other merchandising and marketing teams to ensure strategy alignment and product development that is relevant to each category and market.
  • Oversee financial performance of private-label brands and assess progress toward sales targets and profit goals.
  • Leverage guest insights to determine private label product needs, branding and packaging strategy, and private label development; identify areas with greatest potential for private label offerings.
    • Bachelor's degree and a minimum of 8 years progressive experience in merchandising or similar field, with specific experience in private brand development (or equivalent) required.
    • Strong knowledge required in brand development, marketing and merchandising concepts and vendor relationship management.
    • Demonstrated ability to produce desired results by leveraging resources, maintaining tough expense control, managing merchandise effectively, and setting clear expectations.
    • Strong interpersonal and leadership skills including a willingness to provide superior guest service, react appropriately under pressure, and apply good judgment in ambiguous situations.
    • Ability to deal skillfully with suppliers to ensure merchandising needs are met.
    • Previous retail experience within a convenience, discount, grocery or similar environment preferred.
    • Work is primarily performed in an office setting as well as throughout the states in which Casey's operates. Some travel necessary to ensure progress of overall category merchandising strategy.

Keywords: Casey's General Stores, Ankeny , Director, Private Brands, Executive , Ankeny, Iowa

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