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Marketing Program Manager 2 - Consumer Deposits Acquisition

Company: Wells Fargo Bank
Location: Ankeny
Posted on: January 4, 2020

Job Description:

Job Description
At Wells Fargo, we want to satisfy our customers' financial needs and help them succeed financially. We're looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you'll feel valued and inspired to contribute your unique skills and experience.Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.The mission of Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholders that reflect our commitment to our customers and their needs and to driving key business and stakeholder outcomes. - In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo's business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences.As part of the Payments, Virtual Solutions and Innovation (PVSI) Marketing Operating Committee Team, this role sits on the Retail Products team supporting Consumer Deposits and will be responsible to develop, deploy, and optimize strategy for consumer checking initiatives. This role will support the strategy, development and execution of an integrated marketing strategy. - Will work closely to help lead a cross-functional team made up of representatives from the line of business, marketing partners and agencies, legal, risk and compliance teams.Key Responsibilities include: - -

  • Assist with developing and managing marketing strategy for Consumer Deposits checking acquisition initiatives
  • Lead implementation of complex marketing programs in a cross-matrixed organization
  • Partner with Insights & Analytics to maintain regular campaign performance reporting, synthesize learnings and recommend campaign plan adjustments
  • Collaborate with his/her immediate supervisor to articulate/recommend initiatives for future growth initiatives
  • Stay abreast of key competitor activity and potential impacts to future campaigns
  • Ensure adherence to compliance regulations and policies with a focus on risk management*This is an office-based position, not a telecommute / remote position*

    Required Qualifications
    • 6+ years of marketing experience

      Desired Qualifications
      • Knowledge and understanding of marketing with leading-edge advertising campaigns
      • Outstanding problem solving and analytical skills with ability to turn findings into strategic imperatives
      • Ability to simultaneously lead multiple projects
      • Good analytical skills with high attention to detail and accuracy
      • Ability to take on a high level of responsibility, initiative, and accountability
      • Ability to influence and collaborate at all internal organizational levels
      • A BS/BA degree or higher

        Other Desired Qualifications
        • Financial industry marketing experience, specifically with deposit products
        • Experience with incentive offer strategy development and execution
        • Experience using Aprimo workflow tool or similar official system of record and job tracking program
        • Experience with upper and lower funnel digital campaigns. Working knowledge of paid, owned and earned channels, including digital and social marketing campaign experience
        • Experience with budgeting, forecasting, and measurement of marketing campaigns

          Street Address
          NC-Charlotte: 401 S Tryon St - Charlotte, NC
          MN-Minneapolis: 600 S 4th St - Minneapolis, MN
          IA-West Des Moines: 7001 Westown Pkwy - West Des Moines, IA


          All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

          Relevant military experience is considered for veterans and transitioning service men and women.
          Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Keywords: Wells Fargo Bank, Ankeny , Marketing Program Manager 2 - Consumer Deposits Acquisition, Advertising , Ankeny, Iowa

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